For the past decade, go-to-market (GTM) leaders have built predictable, repeatable processes designed to scale revenue. But instead of creating a well-oiled revenue engine, these rigid systems have become barriers—slowing down growth and failing to meet the needs of today’s nonlinear, multichannel customer journey.

The reality is clear: traditional GTM strategies no longer fit modern markets. Sales, marketing, and RevOps teams are overwhelmed, relying on an average of 23 separate vendors. Critical data sits fragmented in silos, leaving GTM professionals struggling to act on poor-quality insights. The result? Sluggish execution, unresponsive strategies, and missed opportunities with buyers.

The Go-To-Market Intelligence Report 2025 reveals why GTM activity has surged while impact has declined—and how intelligence-led approaches can break through the noise to accelerate revenue growth.