The Artificial Intelligence Era is Here

AI is transforming the business landscape — but what does that really look like in sales and marketing today?

A new ZoomInfo survey of 1,000+ go-to-market professionals reveals how teams are adopting AI:

• 47% boost in productivity with tools like ChatGPT

• 12 hours saved per week on average by GTM professionals

Frontline workers are seeing big wins, but senior leaders remain cautious — they want AI that goes beyond efficiency to deliver accurate, reliable, bottom-line impact.

The opportunity is clear: executives who adopt high-quality, data-driven GTM AI tools now will quickly gain a competitive edge.

👉 Download the report to explore the full State of AI in Sales & Marketing 2025.