Getting From Signal to Sale

In today’s hyper-competitive market, B2B sellers are constantly searching for an edge. At the same time, buyers are doing their own homework — arriving with extensive research and often choosing from companies already on their “day one” list.

The good news? Every stage of the buyer’s journey generates high-value signals. From problem definition to solution research to career moves, these signals reveal critical insights into buyer intent and readiness.

Why it matters

Signal-based selling gives your GTM team the ability to identify and engage high-potential prospects at the right moment. By leveraging buying signals, sales teams can tailor their approach, connect with buyers more effectively, and significantly increase win rates.

Inside the guide

ZoomInfo CEO Henry Schuck, along with ZI Labs’ Millie Beetham and the team at 30 Minutes to President’s Club, share practical ways to put four key buying signals into action. You’ll learn how leading sales teams are using these signals to sell smarter, move faster, and drive efficient revenue growth.

Get your copy of The Science of Signal-Based Selling today.