2025 BENCHMARK INDEX for Specialty Retail Unified Commerce
2025 BENCHMARK INDEX for Specialty Retail Unified Commerce Fulfillment is no longer just about getting products to customers—it’s about delivering a seamless, transparent, and flexible experience that builds trust and loyalty. The Unified Commerce Benchmark 2025 reveals that only 6% of retailers have achieved true fulfillment leadership, driven by real-time visibility, predictive inventory, and personalized […]
The AI Illusion Activity is Up, Impact is Down.
For the past decade, go-to-market (GTM) leaders have built predictable, repeatable processes designed to scale revenue. But instead of creating a well-oiled revenue engine, these rigid systems have become barriers—slowing down growth and failing to meet the needs of today’s nonlinear, multichannel customer journey. The reality is clear: traditional GTM strategies no longer fit modern […]
State of AI in Sales & Marketing 2025
The Artificial Intelligence Era is Here AI is transforming the business landscape — but what does that really look like in sales and marketing today? A new ZoomInfo survey of 1,000+ go-to-market professionals reveals how teams are adopting AI: 47% boost in productivity with tools like ChatGPT 12 hours saved per week on average by GTM professionals […]
The GTM Intelligence Era
GTM Intelligence: Fueling the Modern Sales Cycle ZoomInfo’s GTM Intelligence Platform gives sales teams the insights to expand markets, act decisively, and accelerate growth. Customers are uncovering high-potential prospects, engaging at the right time, and creating a first-mover advantage that drives conversions. The result? A stronger, more effective sales force. In fact, ZoomInfo customers grew […]
5 Ways You Can Win Faster with Gen AI in Sales
Free your sales team from admin overload and focus on what truly drives revenue. Most salespeople spend over two-thirds of their time on admin tasks, software management, and broken processes—instead of working on deals. That’s where Generative AI makes a difference. Gen AI streamlines time-consuming tasks like customer research, note-taking, and email writing, while also […]
10 Advanced Ways to Leverage Buyer Signals and Drive Revenue
In today’s competitive markets, waiting for buyers to raise their hands isn’t enough. Sales teams need to be proactive—identifying and acting on nuanced buyer behaviors that signal purchase intent, often before prospects are fully ready to commit. These signals might include a prospect visiting your pricing page, a company announcing a new initiative, or a […]
Signal-Based Selling: How to Leverage 4 Key Buying Signals
Getting From Signal to Sale In today’s hyper-competitive market, B2B sellers are constantly searching for an edge. At the same time, buyers are doing their own homework — arriving with extensive research and often choosing from companies already on their “day one” list. The good news? Every stage of the buyer’s journey generates high-value signals. From […]
4 AI Hacks to Make Sales Teams More Efficient
Work smarter, sell faster, close more. AI has quickly become the go-to sales tool — and for good reason. Over the past two years, adoption has surged by 76% as sales organizations embrace its ability to predict, automate, and eliminate repetitive tasks. What used to take hours of manual effort can now be accomplished in […]
7 Steps to Data‑Driven Growth for Commercial Banking
Navigate challenges. Unlock opportunities. Drive sustainable growth. The commercial banking industry is evolving fast. Between turbulent market conditions, rapid innovation, and increasing competition, GTM leaders face unprecedented complexity. But with every challenge comes opportunity — for banks that know how to identify and act on it. Inside this guide: This definitive resource outlines seven practical […]
How to Create Sales Email Sequences That Convert
Write smarter. Sell faster. Win more deals. Crafting sales emails that actually convert isn’t about clever wording — it’s about clarity, focus, and putting the customer first. The best sales teams know how to get to the point, respect their prospects’ time, and keep the conversation moving toward value. That’s why we’ve built this guide. […]