State of the Industry: The Omnichannel Grocery Shopper

About this Report:

Grocery Doppio surveyed shoppers and grocery
executives to better understand the changing shopping habits, preferences and challenges faced by shoppers.

Digital grocery shopping has surged, with a projected 16% market share by 2027.
Omnichannel shopping is dominant, with 69% of sales digitally influenced in 2023.
Shoppers blend online and in-store experiences, seeking convenience and flexibility.

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